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Japan – Bragg signs content licensing deal with Sega Sammy Creation

By - 11 October 2022

Bragg Gaming Group, a content-led iGaming technology provider, has entered into a licensing agreement with Sega Sammy Creation, a globally recognized provider of unique slot games for land-based casino slots, pursuant to which Bragg has exclusive rights to distribute select titles from SSC’s popular content portfolio to iGaming operators in the USA, UK and other global markets.

The partnership between Bragg and SSC furthers the company’s content-led strategy, bringing to Bragg’s partner lineup a new and globally recognized content provider with strength in the growing North American market.

Sega Sammy Creation is a unit of SEGA SAMMY Group, the Japan-based holding company best known for its pachislot and pachinko machines businesses as well as its SEGA-branded video game entertainment systems, arcade games, and content.

Under the terms of the exclusive licensing agreement, Bragg will license select SSC titles, adapting the games for the North America, European and other regulated online gaming markets. All titles developed using SSC’s intellectual property will join the “powered by Bragg” library of exclusive slot titles from its partner studios.

“As a growing, content-led business-to-business provider of iGaming solutions to operators in regulated markets, we continue to invest in the expansion of our game portfolio developed by our internal studios and by key third-party partners”, said Doug Fallon, Group Director of Content at Bragg. “This new licensing partnership with SSC brings to our content library an established, well-known brand that we believe will resonate with players in North America and across our global platform.”

“We expect to introduce our first SSC title, next year to players in the U.S. and U.K. before broadening the reach to additional global markets. Our team is excited to get to work with SSC’s attractive content to bring their popular games to the fast-growing online market and we believe this will be a significant step forward for Bragg and our content-led efforts.”

“We are delighted to partner with Bragg to bring our proven land-based content to a broader audience of iGaming players over the coming years,” said Scott Winzeler, Chairman and Chief Executive Officer of Sega Sammy Creation. “We believe the strength of Bragg’s RGS platform and their diverse array of well-known operator partners represent an attractive way to access global players wherever they are and whenever they want to interact with our strongest content.”

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