As it looks to align itself for a bid for one of Japan’s three future Integrated Resorts, Hard Rock Asia CEO Edward Tracy, has confirmed the appointment of Ado Machida as its new President of Hard Rock Japan.
Mr. Machida comes to Hard Rock Japan from Navigators Global LLC, a management consulting organization specializing in strategic government relations, crisis management, and business development. As both the Principal and Director of Issues and Policy Management, he advised Japanese and US manufacturers, financial services, and hi-tech firms looking to expand across the Pacific. Prior to Navigators Global, Machida was Director of Policy Implementation for the Trump Transition effort, where he was responsible for managing more than 200 people to develop the strategic action plans for the Trump Administration. A
“Ado is well versed in foreign affairs and has specialized in international law, finance, business development, and team building,” said Jim Allen, chairman and CEO of Hard Rock International. “He will play a key role in leading Hard Rock Japan’s expansion efforts in developing a new luxurious Japanese Integrated Resort focused on offering the best overall entertainment and amenities for family and friends to experience. I am pleased to welcome Ado Machida to the Hard Rock family.”
“With Machida’s Japanese fluency, his understanding of the Japanese culture and legal knowledge, along with his passion and experience in building bilateral business partnerships that focus on sustainable success, Ado has the leadership skill set that brings a key component to our team,” said Edward Tracy, chief executive officer of Hard Rock Asia.
Hard Rock is no stranger to Japan with more than 30 years of experience in the country – opening its first Japanese cafe in Tokyo with long-time partner, WDI Group, in 1983. With six Hard Rock Cafe locations currently in operation, in addition to 24 hotels and 11 casinos around the world, Hard Rock showcases its proven track record of developing and managing distinguished entertainment and hospitality venues.