Mobile-first casino games developer OneTouch is preparing to enter the Japanese market with a series of premium, localised casino games in partnership with a well-established Japan-based studio.
OneTouch will launch up to 12 localised slots and table games in the first phase with each title’s design, gameplay and feature sets created in line with thorough market analysis and the needs and behaviours of Japanese players.
The mobile-first studio’s first two premium games, BeatsEx and Jewellery Cats, will launch on August 2 with 10 more titles released in the coming months.
The Japanese online gaming market has experienced growth in the last year with average levels of spend per active player trending well ahead of typical European benchmarks and several large European brands growing revenues by more than 150 per cent in 2020.
Petra Maria Poola, Head of Business Development and Operations at OneTouch, said: “The first half of 2021 has been phenomenal for us with our push into more strategic markets including LatAm and now Japan, both of which are exploding and offer endless growth potential for our premium games. There will be many more announcements to come in both territories so watch this space!”