Pariplay has struck an agreement with Tenlot Group which will see content from its Fusion platform made available to major national lotteries across multiple markets.
The deal will see Tenlot Group’s lotteries gain access to Pariplay’s Fusion platform which features over 12,000 games from global suppliers, as well as Pariplay’s portfolio of proprietary content.
In addition, the platform hosts a range of marketing tools to help operators increase the engagement and retention levels of their players.
The deal enables Pariplay to offer its games library to national and regional lotteries in new markets, reaching a broader audience. The list of operators includes members of the World Lottery Association (WLA) from countries including Kenya, Ghana and Guatemala.
“Tenlot is delighted to team with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content,” commented Yossi Abadi, Chief Executive Officer of Tenlot Group.
“Pariplay’s Fusion platform will enable Tenlot to offer players more superior-entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”
Tsachi Maimon, CEO at Aspire Global, said: “This is an important partnership for Aspire Global and Pariplay as it will provide new high-quality content to leading lottery operators and their customers.
“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce Pariplay’s content to their growing customer base around the globe.”