UK – kwiff advances personalised display advertising strategy with BannerNowBy Phil - 7 February 2022
kwiff, the super-charged sports betting service, has teamed up with creative display experts BannerNow to launch its advanced advertising programme.
BannerNow’s powerful tool will enable kwiff to deliver highly personalised and timely content for its users. The solution provides the perfect canvas to create ads and utilises its Decision tree module to promote these to the right audience depending on past behaviours or localisation.
kwiff’s data proficiency combines superbly with BannerNow’s display experience to drive greater engagement levels, while also leveraging valuable on-site advertising space to communicate the company’s exemplary safer gambling position.
kwiff’s CEO, Charles Lee, commented: “Joining forces with BannerNow lets us serve our users with the most engaging content at the ideal time. It also heightens our ability to strike a balance between elevating commercial incentives and, uniquely, using this tool to deliver player protection advice via the same method when a user might need it most. New iterations will be rolled out as the relationship develops which will help us to continue to create an unrivaled player experience.”
BannerNow CMO CMO Kate Casian followed: “Our solution empowers clients to deliver highly personalised content which has significant impact on increasing engagement and retention results. Working with kwiff has been very straightforward owing to its proprietary tech and we’re expecting great things from the partnership.”