SPORTS BETTING
Latin America – BetConstruct to expand Latin American betting footprint in run up to Copa America
By Phil - 9 May 2021
BetConstruct is looking to expand its footprint in Latin America by offering its partner operators new sports betting products ahead of one of the main regional soccer competitions.
The betting giant believes that the Copa America will provide the ideal platform to enhance sports activities aimed at the soccer-oriented Latin American audience.
“For bookmakers this is the best time to spend resources on market entry and benefit for years to come,” BetConstruct said.
The software offered by BetConstruct delivers a wide range of markets the primary being match result, double chance, draw to bet, total goal, last team to score, outcome and total goals, as well as proper odds and competitive margins.
A Trading Team that masters in the local market is also there to support the operators in prolonging the life cycle of their players and overall engagement, taking into account their suggestions regarding the markets and offering boosted odds to them, stated the company in a press release.
A special service to retain players and help the operators to advance with their business is provided by BetConstruct´s CRM and Risk Management, which is set to segment players acquired through Copa America.
Moreover, the operators can access a particular offer for the Latin American region to boost player engagement and increase the customer base. Under the title Talisman, one of the lottery games of the area is interpreted into a bet-on version by BetConstruct. The game is developed in-house and comes free of charge for the local operators, as a part of the current agreement.
