Interactive
Latin America – Betcris bolster sportsbook with IMG Arena’s virtual sports
By Lewis - 21 July 2020
Betcris has signed a partnership with IMG Arena to provide virtual sports and gaming solutions. The content will be available to players at Betcris’ online sportsbook and casino as well as at the 100-plus venues it runs across Central and South America.
The new partnership includes 3D slots, 3D table games, scheduled sports, instant sports, casino and others. The different products will be rolled out over time, giving Betcris the ability to provide maximum oversight of their integration into its platforms.
JD Duarte, Betcris’ CEO, said: “The global gaming scene is constantly changing. Offering fresh, innovative content helps to ensure that gaming and sports gambling operators can stay on top of the market while continuing to enhance the customer experience with creative products.
“The agreement with IMG Arena is one more step in our plan to bring new entertainment options to our customers, hand in hand with the best providers in the industry. The response to the new games has been very positive and every day we see more of our players enjoying this new category.”
Max Wright, SVP Commercial at IMG Arena, added: “We are extremely excited to have launched our virtuals with Betcris, an operator that has invested significantly in bringing innovation to their players and has chosen the perfect way to boost engagement using our virtuals.
“This deal marks an important stage in the growth of our virtuals offering, securing IMG Arena a leading position in the Latin American market.”
