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Latin America – BtoBet announce LatAm tour

By - 20 February 2020

BtoBet has announced a Latin American tour that will take the platform provider across multiple countries in the region. BtoBet will showcase its Neuron 3 platform at the region’s conferences and iGaming events throughout the year and other features that are set to be introduced periodically.

“Latin America is emerging as a strong market for operators to diversify their business strategies, as the more mature European market is increasingly showing signs of diminished growth,” explained BtoBet’s Chief Executive Officer, Alessandro Fried.

“The market is still predominantly brick and mortar, and with this in mind we have developed a new retail solution allowing operators to streamline their operations, target anonymous customers and transform them into registered players, and eventually augmenting the user experience at the retail stage. All this whilst ensuring that all channels are seamlessly interconnected for a holistic betting experience.”

Fried added that BtoBet’s LatAm portfolio speaks for itself. “We are undoubtedly very well placed to maximise all current and future opportunities in the region, already having in place a series of strategic partnerships.

“Through this technifying tour we seek to further cement our position as regional leaders, with our technological solutions’ adaptability, flexibility and versatility already tried and tested throughout the years we have been present in the territory.”

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