Latin America – Coolbet partners with Enteractive to boost player activation and retention in Latam marketsBy Phil - 14 June 2023
Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with Coolbet to execute player activation campaigns across target markets, in various Latam markets.
The partnership will see Enteractive implementing activation projects for the Coolbet brand, with a focus on the activation of registered non-funded player accounts to reduce registration churn and reactivation campaigns to bring back lapsed players.
Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Coolbet will share selected player segments with Enteractive’s expert agents, who will engage with players via one-on-one conversations by phone. This personalised approach complements Coolbet’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.
Coolbet’s motto “Stay Cool, Bet Responsibly” expresses how the company makes sure each customer can personally afford entertainment such as gambling, both financially and psychologically. It also provides transparency by giving players an opportunity to see all their activity whenever they want – both wins and losses.
Julija Moisenko, Head of Marketing Operations at Coolbet, commented: “We are thrilled to be working with Enteractive and their unique approach to player engagement. This partnership enables us to stand out from the competition and demonstrate to our players that we care about their experience. We are excited to see the results of this collaboration.”
Andrew Foster, Enteractive’s Head of Business Development, added: “Our mission is to connect iGaming brands with their players through real one-to-one conversations. We are confident that our expert team of call agents will help Coolbet achieve new levels of success in player conversions and reactivations.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5m players, generating over €51 million for global operators.
Foster concluded: “Enteractive’s personalized, sustainable approach, seamless integration, and solid returns are invaluable to brands seeking to enhance their players’ experience while also improving their bottom line. With each and every call adding value to the player’s brand experience, conversion or reactivation campaigns should not be overlooked.”