Latin America – Kings Entertainment launches lottery appBy Phil - 1 February 2022
Kings Entertainment, innovators LottoKings and WinTrillions, is pleased to announce the launch of LottoHub, an Android-based global lottery results app that provides instant lottery results to avid lottery players around the world.
The LottoHub app has been approved by the Google Play Store and is now free to download. Easy-to-use and offering results from popular lotteries globally, the app allows users to choose up to 10 favourite lotteries for instant viewing. Users can also opt into notifications and create alerts based on personal preferences.
“We’ve created a product that will target enthusiastic lottery customers globally, and particularly those in Latin American countries, a key market for our lottery offerings,” noted Steve Budin, CEO of Kings Entertainment. “Android is the predominant platform for mobile devices across the region and our goal was to create a must-have app for lottery aficionados in this market.”
“This app will identify players with strong potential for our other lottery products, and will contribute to our growth strategy,” added Mr. Budin. “We’re essentially ‘bringing the haystack to the needle’ – and creating a huge advantage in qualifying potential customers.”
Through LottoHub, Kings Entertainment will build a significant audience of targeted end users, while also cross-promoting its popular lottery brands, LottoKings and WinTrillions. The global lottery market was valued at US $336 billion in 2019 and it is expected to grow at a CAGR of four per cent, reaching US $434bn by the end of 2026.