Latin America – Offside gets onside with Parlay for Latin AmericaBy Phil - 28 November 2013
Sports book technology provider, Offside Gaming has signed an agreement with Parlay Games to provide a new bingo network for the Latin American market.
This exclusive new deal between Offsidegaming and Parlay Games will see a unique standalone bingo network created and customised for the Latin American market; this is another step towards Offsidegaming increasing its localisation efforts in Latin America.
Working closely with Parlay, and to ensure maximum customer service the product will be fully localised and will provide native Spanish and Portuguese speaking chat moderators and customer services. The deal also includes a dedicated Bingo team being built around the product, which will feature innovative promotions and events designed to attract new Bingo players to Offside Gaming’s existing and new partners in the region.
Managing Director of Offside Gaming, Matt Alexander said: “A lot of due diligence went into this Bingo launch in terms of finding the right software partner for the project. The Parlay 4 product is second to none in terms of core Bingo product, casino games and marketing tools. We think it will make a real impact in the market”
“We are delighted to have the opportunity to power Offside’s online bingo technologies for Latin America,” said Scott White, Parlay’s CEO. “For several years, Parlay has been helping customers push into the various Latin American markets and we regard it as one of the more strategic markets for bingo. We expect Offside to do extremely well in this market.”
Parlay and Offside Gaming estimate the launch of the new bingo software with its first partner in January 2014.