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Latin America – SBTech signs omni deals in Mexico and Argentina

By - 10 February 2016

SBTech has signed exclusive agreements to provide two of Latin America’s biggest regulated operators with their award-winning omni-channel sports betting solution.

The first will see Promotora Latinoamericana de Entretenimiento (PLE) equipped with the supplier’s innovative retail products through its Mexican licence. Founded in 2005, PLE runs sports betting facilities in land-based casinos, restaurants, bars, and hotels in over 80 locations, enjoying 30 per cent share of the market.

In the second, Argentina’s largest operator, Spingol, and its B2B business, Spin Entertainment, will receive a state-of-the-art online platform that includes SBTech’s flagship in-play product, which offers more than 25,000 monthly events.

The deal also includes the supplier’s Fast Market offering, which allows users to bet on what will happen in the next minute of a sports event and watch the results settled immediately, cash out facilities, and live streaming.

Licenced in Missiones, north east Argentina, Spin Entertainment and their consumer-facing brand Spingol work across Latin America, with the latter being an official sponsor of the Copa America football tournament.

SBTech’s retail platform supports various EPOS hardware systems as well as customisable business processes like Betshop cashier, cash and voucher management, membership card, reporting, shift operations and monitoring, offer (sportsbook) printing, and network administration. It delivers an engaging gaming experiences in both over the counter EPOS-based systems and self-service betting terminals.

SBTech CEO, Itai Zak, said: “We’re delighted to have teamed up with both PLE and Spin Entertainment to deliver our products into Mexico and Argentina, which will significantly expand our reach in Latin America. Our solutions will provide them both with the cutting edge technology to entertain their customers and develop additional revenue streams with the very latest ante post and in-play opportunities.”

Gustavo Ysmail, General Manager at PLE, said: “SBTech’s success in regulated markets around world persuaded us that they were the right technology supplier to partner with in order to make the most of the highly-competitive Mexican market. Their modern products will give us the opportunity to differentiate our offering from our competitors and provide our customers with more markets, faster customer service, and increased entertainment.”

Juan Machinandiarena, CEO at Spin Entertainment, said: “Choosing the right platform for our customers to use is an important one and I’m very confident that we have made the right decision with SBTech. Their solutions are perfect to help us develop new markets and products and their modern software will give us a distinct advantage over our competitors.”

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