Interactive

Latvia – GiG enters long term agreement with SIA Admirāļu Klubs

By Lewis - 13 November 2020

GiG has signed a long term contract with SIA Admirāļu Klubs for the provision of GiG’s platform, sportsbook and front-end development to launch their new digital operation in the regulated Latvian market.

Together with related companies, Admirāļu Klubs has experienced rapid growth since its inception and now boasts many gambling halls. The gambling halls serve a wide variety of visitors, in towns and cities across the country tailoring a spectrum of entertainment options to their tastes and interests.

To further drive its footprint in the regulated market, Admirāļu Klubs is now taking their online by launching a new digital sports and casino brand. The regulated Latvian online gambling market saw double digit growth in the third quarter of 2020 vs the previous year, with online gambling revenue jumping 16 per cent.

A spokesperson for SIA Admirāļu Klubs commented: “Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves.

“We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”

The sports and casino offering is expected to go live in 2021. The term of the contract is for an initial three year period.

Richard Brown, Chief Executive Officer of GiG, added: “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.”