Interactive

Latvia – Pragmatic Play debuts live casino products in Latvia with Enlabs

By William - 27 October 2021

Pragmatic Play is to offer its full suite of live casino products to customers of Optibet and other brands across Latvia belonging to Enlabs, part of Entain.

Founded in 2005, Enlabs provides gaming services across the Baltics and Nordics, notably under the Optibet brand. Pragmatic Play’s partnership with Enlabs marks the first time an operator has rolled out its live casino products in Latvia.

Customers of Enlabs’ brands will gain full access to Pragmatic Play’s live casino products, including ONE Blackjack, Mega Roulette, and a two-card version of baccarat, Dragon Tiger.

Marko Ilic, Vice President of Belgrade Operations at Pragmatic Play, commented on the agreement: “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner.

“Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued live casino products, and we expect them to go down a treat with its customers.

Chris Davis, CPO at Enlabs, added: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live casino is hugely popular with our customers and these products will be an asset in our portfolio.”