Interactive
Lithuania – BetGames rebrands visual identity and communications
By Lewis - 28 July 2021
BetGames, formerly BetGames.TV, has unveiled a rebrand of its visual identity and communications with its WOW campaign.
The rebrand is an indication of how BetGames will scale its offering to take ‘players and partners on a journey that firmly places entertainment first, through new and unique first-to-market games’.
A key part of the rebrand is the re-launch of the BetGames website that reinforces the company’s focus on solutions that offer opportunities for operator and retail growth.
Having developed its Malta Hub to spearhead global operations alongside the company’s Vilnius HQ, the vision of BetGames CEO Andreas Köberl is to establish the company as a “true bridge between sports betting and live casino for tier-one operators worldwide.”
He continued: “We embrace complexity but master simplicity – and part of our ‘WOW’ factor is how we offer an incredible, personable gaming experience that is made simple and fun. That alone is transformative in our industry.
“There is simply no other company that can offer the games we do, and to such a wide range of markets for players. With our refreshed look, new marketing and sales assets and beautifully designed upcoming campaigns, we offer our partners something beyond comparison.
“The new logo, typography, communications and brand approach do more than offer broad appeal – it’s a strategy designed to impact at every turn. BetGames becomes a brand that delivers front-of-mind awareness with each promotion.”
Aiste Garneviciene, COO at BetGames, added that the company is raring to go. “We’re coming up to our 10th anniversary, and it’s an incredibly proud moment for us. Looking back at what we’ve achieved, we see that through hard work and great partnerships, we became the world’s leading developer of live broadcast fixed-odds and outcome-based games.
“But as we planned the next 10 years of our journey, we realised that – with so many amazing new games in the pipeline – the time to refresh and best represent how we see ourselves was upon us. In short, we needed our company, our look and our communications to match our direction. This starts with our rebranding and our WOW campaign.”
