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Lithuania – BetGames.TV overhauls lotto suite

By - 29 June 2021

BetGames.TV has relaunched its signature lottery products. Re-designed and rebuilt, BetGames’ Lucky Lottery studios has been designed to ‘boast a cutting-edge look and feel’, along with new features, technical advances and improved security.

Strategically positioned to be front and centre for its growth ambitions in new markets, the three games which make up BetGames’ core offering have all had respective facelifts and improvements with Lucky 5, 6 and 7 lottery games receiving new backdrops, graphical balls on selection and full HD video quality.

Lucky 7 has benefited from a further upgrade, with BetGames’ Emerald machine now deployed, which has enjoyed a successful revenue surge when trialled with Lucky 5 – with BetGames confident of further success in its latest rollout.

Commenting on the launch, BetGames.TV’s CEO, Andreas Koeberl, said: “The overhaul of our lottery offering is the latest in a line of continuous improvements we’re making to our portfolio, ensuring that they continue to offer the market-leading entertainment and player experience that we’re renowned for.

“We believe that by reloading our Lucky Number lotto games, we will see significant growth in several areas including bet counts, time-spend, player retention and ultimately, increased revenue.

“Allied with our straightforward, industry-leading integration times, our unique commercial proposition will be unrivalled in the market.”

As well as the addition of multiple additional cameras in-studio, BetGames has also added a new layer of integrity to its operation, enabling both the end-user and auditor to view all angles of the production area. When the draw starts, the view automatically switches to the main camera.

The ability to use either a remote presenter or RNG-based technology using pre-recorded videos will also feature, enabling BetGames to remove any issues of language barriers for global reach and boost international appeal.

Risk mitigation has been significantly developed to ensure future pandemic-proofing and will provide the ability for games to continue – even if evacuations or stay-at-home conditions are put in place.

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