Scientific Games Corporation announces a new, five-year contract with the Lithuanian National Lottery operator, Olifeja, to provide lottery instant games.
The contract may be extended by the Lottery for two additional years. Scientific Games began creating and producing games for Olifeja in 2010, developing a product portfolio and responsibly growing instant game retail sales in Lithuania an unprecedented 5,000 per centover the last 10 years.
In 2019, Olifeja’s instant game retail sales topped €56m (La Fleur’s Almanac). With a population of 2.8 million, Lithuania is located in the Baltic region of Europe.
“Olifeja enjoys a true partnership with Scientific Games. We are proud to continue working with the market leaders of our industry, using the valuable insights and global best practices that Scientific Games provides to create entertaining games that Lithuanian’s love to play,” said Antanas Muraška, Managing Director for Olifeja.
With a top prize of €250 000 and exciting bonus play, Sekmes 7 was the first 10€ game in the Lithuanian market and remains a top-seller since it launched. The €10 game is part of the popular Sekmes 7 family of games. Magiskas Perlas is a popular €5 game with a fun, easy play style, and Tavo 200, a unique €2 product with a top prize of €200, has become a fast favourite among players.
“Scientific Games is proud to be a part of the successful growth of instant game entertainment in Lithuania, and we are committed to help Olifeja continue responsibly growing instant product sales over the next decade,” said John Schulz, SVP Global Instant Products for Scientific Games. “Instant products as a game entertainment category are not fully realised throughout Europe, and Olifeja’s success is a tremendous example of the category’s potential.”
Proceeds from Lithuania National Lottery game sales support the Lithuanian National Olympic Committee whose main obligations include the preparation and leading of the delegates for the Olympic Games, regional, continental or global multi-sport competitions. One of the essential goals of this organisation is the encouragement of the sports development country-wide, therefore, having continuous cooperation with governmental and non-governmental institutions regarding the preparation of sports development programs.