SPORTS BETTING

Lithuania – ParlayBay pens content deal with 7bet

By William - 14 September 2022

ParlayBay has partnered with Lithuanian operator 7bet to supply its entire games portfolio.

Titles including STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH titles are joined by PARLAYPOWERS, a set of promotion tools for player acquisition and retention that are scheduled to go live in early 2023 including feature freebets, earlybird bonuses and cash drops.

7bet CEO, Justinas Sliazas, commented: “We have continuously been at the forefront of providing players in Lithuania with the latest and greatest in iGaming. We instantly felt that this partnership would deliver a great addition to our games portfolio.

“ParlayBay’s unique and innovative approach to sports betting guarantees an increased gaming experience which we are sure will please our players.”

Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted to be continuing our growth across regulated markets, this time in Lithuania, and we’ve secured an incredible partner in 7bet.

“It’s essential to work with those who understand and have significant insight into local markets and with 7Bet we couldn’t be happier that we’ve achieved that. We’re looking forward to the impact our game-changing products will have on sports betting in the country.”