LiveScore Bet launches ‘Play With Control’ campaign for Safer Gambling Week
Dimitar Berbatov fronts LiveScore Bet’s new responsible gambling campaign, encouraging bettors to stay in control during Safer Gambling Week 2025.
LiveScore Bet has launched Play With Control, a responsible gambling campaign led by its European Brand Ambassador, Dimitar Berbatov. The initiative aligns with Safer Gambling Week, running 17–23 November across the UK and Ireland, and focuses on promoting discipline and informed decision-making when betting.
The campaign draws on Berbatov’s reputation for composure and preparation, linking his approach on the pitch to practical steps for bettors such as setting limits, taking time to assess decisions and using safer gambling tools.
In the campaign video, Berbatov highlights the importance of maintaining control and avoiding impulsive behaviour. “Control has always been a big part of who I am, both on and off the pitch… You have to know your limits, take your time and stay in control. This campaign is a great way to remind fans that enjoying the game responsibly is the best way to play,” he said.
LiveScore Group CEO Sam Sadi added: “Fans come to LiveScore Bet to fuel their passion for sport. Our role is to make sure they can enjoy that passion responsibly, with the right tools and support to stay in control. Play With Control shows how taking a calm, measured approach, understanding your odds, and using the available tools can help fans stay in control and gamble responsibly. Dimitar is the perfect ambassador to bring this message to life.”
