Interactive
Malaysia – Scout and Bravio to tailor DFS platform for Malaysia
By Phil - 7 June 2018
Scout Gaming Group and Bravio Technologies have set their sights on Malaysia with a deal involving Scout’s Daily Fantasy Sports platform.
By entering into this agreement, the Scout Gaming platform including Daily Fantasy Sports and Pooled Betting games will become available to mobile phone subscribers throughout the Pan-Asian region. Initially, a Free-2-Play Tipping game will be rolled out in time for the World Cup available to users in an isolated market. This Free-2-Play game will be used to measure reach and engagement before releasing a monetized, based on direct billing, version.
Following the World Cup, the parties plan to release a simplified version of Scout’s DFS game to the Malaysian market in time for start of the Malaysian Cup. Given that the initial projects are successful, the aim is to roll out Scout’s full version Daily Fantasy product across the Pan-Asian region in time for the English Premier League season 18/19, as well sports and competitions such as the Malaysian Super League 2019 season.
Bravio Technologies through its joint ownership of Mobimedia International are technology businesses operating in the global market place with a vast customer base reach of 1 billion mobile subscribers through their contracts with telecommunication companies.
“We are extremely excited about this partnership that will for the first time take our product into the wider Pan-Asian markets. It’s a natural step in our ambition to take lead position, not only in Europe but on the global stage. Bravio has setup a very strong distribution network through the leading Telecom operators in the region and we look forward to see end-users will respond to our games” says Andreas Ternström , CEO of Scout Gaming.
“Our customers in Asia are demanding access to world class DFS products via mobile to expand their entertainment and engagement into the future of sports-based gaming. It has taken us a while to assess and select the preferred supplier of product and content to meet this demand. I believe Scout have the necessary credentials to help us maximize the opportunities in a market bulging with actively engaged millennials says David van Herwaarde, Managing Director of Bravio and CEO of Mobimedia.
Prior to this announcement Scout Gaming’s list of customers include: 1XBet, Betsson, Bethard, Nordic Leisure, ComeOn, Starpick, Fanteam, GoFantasy, CFL.cz, PAF, Stoiximan/Betano, NRK, TV2, Cmore and Luckia.
