Aspire Global has finalised the integration of Pariplay’s Fusion platform to BtoBet’s platform.
The integration means Pariplay has extended its offering to BtoBet’s partners across the world whilst the latter has enhanced its offering and ability to help operators drive and diversify their revenue.
The first BtoBet partner to access the newly integrated content is Premierbet which has a strong presence in several African markets including Ghana, Kenya, Nigeria and Cameroon.
Tsachi Maimon, CEO of Aspire Global, commented: “This is an important step in Aspire Global’s growth strategy. Pariplay will now reach a number of new markets with its leading content through BtoBet’s tier 1 partners.
“At the same time, BtoBet has significantly strengthened its offering with content that appeals to a wide player demographic. Aspire Global has proven its ability to make value creating acquisitions.”