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Malta – AvatarUX appoints Nicola Longmuir as CEO

By Lewis - 27 January 2022

AvatarUX has appointed Nicola Longmuir as its new CEO, joining from Push Gaming where she held the role of Chief Commercial Officer.

Nicola has over 15 years of industry experience gained from pivotal roles with Sky Betting & Gaming, Betfair, Ladbrokes Coral and Gaming Realms.

AvatarUX has cited Longmuir’s proven track record of establishing and scaling B2B businesses in the iGaming industry as the studio enters the next stage of its growth trajectory and accelerates its product strategy.

Marcus Honney, Managing Director at AvatarUX, commented on the appointment: “We are thrilled to have Nicola join us at AvatarUX to drive our product growth and strategy to the next level, which we are more than ready for.

“Nicola has extensive knowledge of the gaming industry and has played a crucial part in the achievements of the companies she has worked for in the past and will be an extremely valuable addition to our senior team. We would like to wish her a very warm welcome to AvatarUX.”

Nicola Longmuir, CEO of AvatarUX, said: “I truly love the dynamic and fast-paced nature of the iGaming industry and AvatarUX is a perfect representation of what makes it so great. Its quality product offering and innovative PopWins mechanic coupled with a very talented team was something I wanted to be a part of, so I’m excited about this opportunity.

“I look forward to building on AvatarUX’s exceptional reputation and success and to continue to disrupt the industry further.”