Interactive
Malta – Betby integrate esports offering with Pomadorro
By Lewis - 9 April 2020
Betby has expanded its agreement with Pomadorro which will see the operator group offer the supplier’s new esports offering.
Pomadorro, which runs JoyCasino and Casino-X, was one of the first companies to use Betby’s sportsbook platform when the provider launched and will now take the supplier’s range of esports events, which will encompass over 1,000 daily live events.
The new portfolio includes a variety of FIFA esports fixtures, CS:GO tournaments, and CyberSport package. Betby has also launched its new FIFA18 24/7 product, with JoyCasino and Casino-X amongst the first online casinos to offer the title.
The agreement marks the first time an existing Betby customer has expanded their partnership to take the provider’s esports content, as the supplier diversifies its content range to counter the current lack of sporting events around the world.
Chris Nikolopoulos, Chief Commercial Officer at Betby, commented: “We are delighted to be growing our partnership with Pomadorro, who has been a great supporter of ours since launch.
“We recognise the need to bring new and innovative content to operator partners in a time like this and are very pleased Pomadorro will be taking our new FIFA18 24/7 product.”
A spokesperson for Pomadorro added: “Betby delivered a robust and reliable sportsbook platform to us and we are thrilled to be taking its new esports offering.
“In the current climate those who differentiate will be able to stand out and retain bettors, so widening our offering has been a priority. We look forward to maintaining our excellent relationship with the Betby team.”
