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Malta – Betpoint Group appoints new CEO

By - 19 May 2021

Betpoint Group has announced Lahcene Merzoug as its new Chief Executive Officer.

Merzoug spent two years as CEO of ComeOn Group and prior to that was Chief Marketing Officer at Green Media, Mr Green´s internal media agency. He has also held senior roles at Evoke Gaming, Bonnier Gaming and Red Bet.

Based out of the company’s Malta office, Merzoug will be responsible for overseeing Betpoint’s expansion plans that will see it further expand its flagship brands 21.com, Justspin, NitroCasino, NeonVegas and UltraCasino into new markets.

He will also help to identify possible merger and acquisition targets for the organisation which has solid financial backing, as well as continue to develop the company’s culture.

Speaking on his appointment, Lahcene Merzoug, CEO of Betpoint Group, said: “I am delighted to be joining such an ambitious and driven organisation. We have an incredible team of people that form the Betpoint Group and together we make for a powerful proposition.

“We are at the very beginning of an extraordinary growth trajectory and we can’t wait to share our expansion plans with the industry, but until then, watch this space.”

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