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Malta – Betpoint Group rebrands and pens content partnership with Endorphina

By - 5 October 2021

Betpoint Group has rebranded to PressEnter Group, citing now as ‘the perfect time to unveil a new corporate identity that matches its ambitions to become an industry power player’.

The company has gone from a single brand operator to a sizeable enterprise operating six online casino assets with a workforce that has quadrupled over the past year. Driven by a new management team led by CEO Lahcene Merzoug, PressEnter is based on the concept of pressing the “enter” button on a computer keyboard and the execution that comes with doing this.

PressEnter Group will take the foundations created by the Betpoint Group and use it to launch new brands, enter new markets and expand its product offering into new verticals starting with its first online sportsbook set for launch shortly. It also plans to drive growth through M&A activity.

Lahcene Merzoug, CEO of PressEnter Group, said: “I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a tier one operator of online casino and sportsbook brands in the industry.

“We see this fast-moving business as being a mix of technology, entertainment and iGaming which the PressEnter name and branding captures. It is modern, dynamic and agile – these are qualities that we have built into our culture and the products we operate.

“This is a hugely exciting time for the business, and it promises to be an incredible journey. To be a part of it, all you have to do is PressEnter.”

The rebrand comes on the back of the newly rebranded operator signing a content partnership with Endorphina that will see the developer’s slot suite go live across its online brands.

Zdenek Llosa, Senior Sales Manager at Endorphina, commented: “We at Endorphina are very happy to join forces with the prominent operator PressEnter Group. Their brands are developed specifically for casino fanatics and we feel confident that our portfolio of games including our latest Hell Hot 20 and 2021 Hit Slot will be well received by their customer base.”

Marcus Silva, Casino Manager at PressEnter Group, added: “Our brands are tailored for players to have a unique and great gaming experience. Partnering with the best game providers in our main markets is our commitment in order to achieve this. Therefore we are delighted to strengthen our offering with Endorphina games and we are confident that their games will appeal to our players.”

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