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Malta – Betsoft Gaming signs content agreement with River iGaming

By - 18 February 2019

Betsoft Gaming has signed a strategic content agreement with multinational, multi-pronged business River iGaming.

The agreement is comprehensive, covering every Betsoft slot game accredited for the regulated markets in which River iGaming (hereafter River) operates – including all marquee titles from the sought-after SLOTS3TM series.

Founded in late 2017, River iGaming has had a notable first year. From its headquarters in Malta, the company has driven an ambitious strategy of expansion and acquisition that has seen it establish a player-facing online casino, bring comprehensive digital marketing services in-house, build its own affiliate program, and secure high-profile branding agreements in one of the world’s most competitive markets.

In just twelve months River has grown to a company of more than 40 employees, providing comprehensive B2B and B2C services in 7 different markets. As its player-facing operations grew (with deposits doubling in less than a year) River began to canvas the market, seeking content providers that could support its players’ appetites and the company’s own ambitions for the future.

“River has very quickly carved out a unique position in the iGaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised” explained Annamaria Anastasi, Marketing Director at Betsoft Gaming. “One of the cornerstones of this vision is, of course, to provide value to the player in return. This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time. We are proud to have met these criteria and to have been selected as a key content partner. We look forward to supporting River’s ambitions for the foreseeable future.”

In addition to new slot games like the revolutionary Max Quest: Wrath of Ra, the agreement also lays the foundation for the integration of other elements of Betsoft’s offer in the future, as River’s business continues to grow and diversify.

“At River, we look at the iGaming business differently,” explained Ismael Diagne, Chief Operating Officer. “Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition. We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily. After analysing the market, we came to the conclusion that Betsoft could deliver everything we required, and we look forward to a long and fruitful relationship with them.”

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