Interactive
Malta – Betsoft signs strategic content partnership with CasinoPop
By Phil - 8 May 2018
A newly-announced partnership will see Betsoft Gaming’s high-quality content added to CasinoPop’s exclusive portfolio.
The agreement covers Betsoft’s complete range of MGA-certified games, including marquee titles from the Slots3 collection.
Founded in 2016 by iGaming industry veterans, CasinoPop was built on a vision for more exciting experiences that would lead to deeper, more lasting player loyalty. Now active in numerous European and Scandinavian markets – with significant new growth in the Nordic countries – CasinoPop still retains that startup mindset. Today, the company re-invests a portion of its profits to offer risk-free rewards through the unique popSpin loyalty programme, allowing returning players a chance to win everything from event tickets to exotic getaways.
“To offer the best possible player experience, CasinoPop has curated a library of around 1,000 titles – covering slots, live casino, and table games – choosing to work exclusively with partners who understand and share their vision,” explained Aaron Axisa, Account Manager at Betsoft Gaming. “At Betsoft, we know that securing loyalty means looking beyond the present, and considering how the right blend of brand identity, marketing, support, and cutting-edge content translates into customer satisfaction in the longer term. On that basis, we are thrilled to be adding our games to CasinoPop’s prestigious portfolio.”
The agreement also establishes a framework for the integration of new content over time, with Betsoft joining an exclusive list of industry-leading providers who meet CasinoPop’s exacting standards, as Co-Founder Daniel Eriksson explained:
“At CasinoPop, we have deliberately taken great care to build a perfectly balanced game portfolio. Only slot providers of the highest quality are allowed to take “shelf space,” and only games with a high bar of entertainment are put in front of our players. These rules are key to creating customer satisfaction, and our new partnership with Betsoft embodies both. Today, we can hold our heads high and say that we have achieved our goal of perfect balance – something that would have been impossible without the immense strength of Betsoft.”
