Interactive

Malta – Betsson extends Yggdrasil partnership to YG Masters programme

By Lewis - 5 October 2020

Betsson has extended its long-standing relationship with Yggdrasil to join its YG Masters programme. Joining Masters will enable Betsson to access, create and distribute gaming content using Yggdrasil’s GATI technology.

The new agreement marks the first time an existing operating partner has joined the programme. For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.

“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”

GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content on a global basis to maximise revenue. Yggdrasil provides the single standardised interface and significant reach and Masters’ partners integrated to GATI get access to the Yggdrasil operator network plus the YG Franchise network.

Ciara Nic Liam, Gaming Product Director at Betsson, added: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.

“We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games.”