Interactive
Malta – BtoBet appoints Jean-Baptiste Cerna as Head of Gaming
By Phil - 22 August 2018
BtoBet has appointed Jean-Baptiste Cerna as its new Head of Gaming.
Jean-Baptiste Cerna has a deep knowledge of the gaming scenario, having occupied other leading roles in the industry, prior to his move to BtoBet. He said his responsibilities were threefold in principle.
“My first responsibility is to bring a direct business point of view in different aspects of our Gaming Platform. Having a clear vision of the needs from both the operator’s side and ultimately the playerthemselves, I have to translate those requirements in evolutions and functionalities to make our platform a ‘must to play on’.”
He added that it is also his mission to make use of his experience to help and improve the company’s clients’ operations. This whilst working to set up a certification program for BtoBet’s partners, that will establish guidelines to ensure that all players that ultimately use its gaming platforms benefit from the best possible player experience.
BtoBet’s Chairman Alessandro Fried stated that having Jean-Baptiste join BtoBet’s ranks will further strengthen the company’s strategic growth, with his experience and knowledge of the gaming industry surely proving to be an asset for the improvement and evolution of the company’s product portfolio.
