Malta – Btobet pens esports partnership with OddinBy Lewis - 22 April 2021
BtoBet has announced a partnership whereby it will be offering the esports iFrame solution and odds feed from Oddin to its partners.
BtoBet’s partners will now be in a position to boost their esports portfolio through a boosted live markets portfolio and an increase in uptime.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, explained: “The esports vertical is increasingly registering a growth in its marketshare, especially since its player demographics are distinct from those that characterise the standard legacy sports betting vertical.
“Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the esports vertical.”
Marek Suchar, Head of Partnerships at Oddin, said: “The way we think about esports betting has translated into our relationship with companies like BtoBet and Aspire Global, one of the biggest and most respected brands in the industry.
“I am extremely glad to partner with their team to deliver our vision to the vast network of their partners. From the very beginning, we believed that esports betting has the potential to become an important vertical for all the operators.
“This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our esports betting experience is made available to hundreds of operators.”