Interactive

Malta – BtoBet report emphasises importance of tailoring player experiences

BtoBet’s latest industry report, entitled “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape”, emphasises how a tailored experience will result in an increase for each player’s Lifetime Value, whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition.

The report seeks to address how the European market is reacting to increased levels of player requirements, how a tailored UX is important for operators as they seek to retain customer loyalty and how a product-centric approach be detrimental for licensees in the iGaming industry in the context of the saturated European market where data-driven decision making is nowadays a must for operators and service providers alike.