SPORTS BETTING

Malta – BtoBet report examines recent growth of UK and French horse racing

BtoBet’s latest industry report, Horse Racing Betting Focus, examines the role tracks can play in the evolving sportsbook market, with particular reference given to the British and French market.

The report analyses its growth, market share, and the impact it has had in terms of the local GGR. Horse Racing Betting Focus shows that the sector has shed the ‘niche consideration’ bookmakers used to have and are treating the sector as a separate channel.

The report looks at the increasing number of operators using the sector to diversify their offering and provide players with a stimulating betting experience, highlighting the sector’s growth in the UK and France, turnover growth comparison with other sports, performance during the pandemic, and the sport’s increase in active players.