SPORTS BETTING
Malta – Enteractive strengthens U.S. hand with American sports sponsorship
By William - 20 June 2022
Enteractive, the specialists in igaming player retention and reactivation, are sponsoring the first American Football ‘Enteractive Bowl’ and the Phoenix American football team based in Malta.
The sponsorship highlights the company’s expansion to the U.S. market in 2022, and marks the launch of Enteractive’s U.S.-specific reactivation team.
The inaugural Enteractive Bowl, with Phoenix Malta taking on Bulgarian champions Sofia Knights, will kick off at 6.30pm on Saturday 25th June at the Charles Abela Stadium in Mosta.
“As big fans of American sports, Enteractive is proud to sponsor the event and the team”, commented Mikael Hansson, founder and CEO of Enteractive. “The US is such an important market for us, and we’re looking forward to opening our first Enteractive USA office in Miami later in 2022.”
“As big fans of American sports, Enteractive is proud to sponsor the event and the team”, commented Mikael Hansson, founder and CEO of Enteractive. “The US is such an important market for us, and we’re looking forward to opening our first Enteractive USA office in Miami later in 2022.”
“Our new US reactivation team is up and running at our Malta HQ, and we’ll have boots on the ground in the States by the end of the year, looking after the retention needs of the many operators speculating on success as the gold rush continues!”
There’s also plenty of synergy between Enteractive and Phoenix Malta American football team, with the sports team including Enteractive’s USA team member, Maurice Hancock, as well as another three employees from across the company’s call agents teams.
Domenico Barbuzza, Head Coach of the Phoenix Malta AFT, commented, “It’s great to have Enteractive as our main sponsors. They are committed to supporting the growth of this new sporting vertical for Malta, which we expect to be immensely popular with local Maltese sports fans.”
