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Malta – EveryMatrix appoints co-founder Stian Hornsletten as Group Chief Commercial Officer

By - 3 December 2019

EveryMatrix has announced the appointment of Stian Hornsletten as Group Chief Commercial Officer. Previously CEO of the company’s casino unit, Hornsletten has taken over his role as CCO to drive the company’s commercial strategy forward, bring new operators on board and oversee the sales, marketing and account management teams.

Establishing and leading the CasinoEngine business unit, Stian Hornsletten is also the co-founder of EveryMatrix and prominent figure within the company for the last 12 years. Hornsletten has over 19 years of experience in the online gaming industry, being an early entrant into betting exchanges and online poker and successfully leading many ventures to market.

Stian Hornsletten, EveryMatrix Chief Commercial Officer, commented: “This is a very exciting time to be joining the commercial teams, and I look forward to working together with my colleagues to ensure that the company’s commercial strategy, products and service level are robust in today’s business environment.

“Our goal is to continue to increase market opportunities for partners and clients by focusing on providing our specialised technology and modular solutions alongside excellent service.”

Hornsletten’s extensive business knowledge and experience were crucial in propelling EveryMatrix’s casino product forward, managing to sign and launch over 30 new casino clients in the past two years, including operators such as Tipico and the Norwegian state-owned Norsk Tipping. Under his lead, CasinoEngine reached at the beginning of 2019 over 230 per cent year on year GGR growth and is now processing over one billion game rounds per month.

Ebbe Groes, EveryMatrix Group Chief Executive Officer, explained the rationale behind the appointment: “I’ve known Stian for a long time now and I am thrilled that he accepted to take over EveryMatrix’s commercial growth across all business units, from sports betting, payments to affiliate and, of course, casino. Stian is both my business partner and trusted friend and having him in this commercial role is a great win for EveryMatrix.

“Thanks to Stian’s technical skills, passion for this business and comprehensive expertise, I believe we can reach the commercial objectives we have set and prove once more that EveryMatrix is a leading B2B company within the iGaming industry.”

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