EveryMatrix has enhanced its OddsMatrix Services to answer the sports betting market’s demand for finding new entertainment options for punters worldwide. New developments include launching a new bespoke Esports Hosted Solution, expanding coverage by almost doubling the number of events, and growing video streaming capabilities.
Initially launched in early 2019, OddsMatrix esports services have been expanded massively in recent weeks to support clients’ endeavours of exploring other sports business opportunities, after the cancellation of traditional sports events across the world.
Offering access to a selection featuring popular titles such as FIFA, NBA2k, CS:GO, LOL, and Dota, OddsMatrix competitive coverage totals monthly more than 8,000 events with 5,000 live events. Video streaming is available for over 90 per cent of live events and a range of specialised betting markets specific to esports.
The new Esports Hosted Solution enables bookmakers to direct sports punters to esports by adding an extra tab or menu item with an esports offering, fully hosted and managed by OddsMatrix. The new solution can be integrated with existing sportsbooks and mobile apps within two weeks.
Ebbe Groes, Group CEO, commented: “Along with virtual sports, esports are very much in focus during this sensitive situation. For esports, we’ve seen an enormous increase in turnover in the past weeks, and we’re expecting to see the numbers go up even more. This is a clear indicator that esports are ready to step up into the mainstream and can also appeal to regular bettors, not only to computer games enthusiasts.
“In particular betting on sports-based computer games such as FIFA and NBA2K are extremely popular as an easy cross-over for traditional sports players. This can generate much-needed revenues in these wobbly times.”