Interactive

Malta – EveryMatrix invests in Jelly Entertainment

By William - 17 March 2022

EveryMatrix has strengthened its market position in the gaming development vertical through a new investment in up-and-coming studio, Jelly.

“Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners programme,” commented Ebbe Groes, CEO of EveryMatrix.

“They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”

Jelly is EveryMatrix’s second investment into a gaming company after the tie-up with Swedish-listed LL Lucky Games AB in May 2021.

Ashley Bloor, CEO of SlotMatrix RGS, said: “We are incredibly excited to have Jelly on board as our latest RGS partner. The company is led by industry veterans who bring a wealth of experience in casino content development.

“This partnership will further emphasise the growth of SlotMatrix RGS, and we are looking forward to giving our operators more high-quality mobile-focused content in collaboration with Jelly.”

Jelly, a U.K. company, will join the provider’s gaming aggregation platform, SlotMatrix, to build, manage and distribute their titles to a vast network of worldwide operators, as well as continue to supply its casino content to its existing distribution partners.

David Newstead, CEO of Jelly, added: “I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy.

“We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the U.S., their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the U.S. and European markets.”