Interactive
Malta – Evoplay undergoes rebrand
By Lewis - 23 March 2021
Evoplay has announced a rebrand to its visual identity and mission. From its early days of launching the first mass-market 3D/VR slot at ICE London in 2018, the company’s new brand direction is designed to encapsulate its promise to deliver an advanced entertainment experience and to deliver its mainstream appeal to a wider audience.
Coinciding with the unveiling of its new branding, Evoplay has also launched its updated website. Commenting on the rebrand, Ivan Kravchuk, Evoplay’s CEO, said: “In just three years we’ve built incredible success. Now we reach the point where our vision for the next 10 years takes shape.
“Visually, we’ve refreshed our look and created a new logo, typography and a mascot – these tie together our campaigns, showcase our dynamic approach, and streamline how we communicate. How we use this will be wide-ranging and advanced beyond what we usually see in our industry.
“But behind the cosmetic and visual changes, we’ve made deep shifts to our brand mission, our brand promise, and the brand values that will dominate our work going forward.”
Vladimir Malakchi, Evoplay’s CCO, added: “This rebrand solidifies our stance as an industry leader offering next-generation gaming, cross-industry marketing innovations, and unparalleled partner service.
“We are confident that Evoplay will not only be the game developer of choice for online casinos – but will also help raise the profile of the industry itself and attract new audiences. We’ve always had bold ambitions – what excites us now is that we’ve developed a 10-year business plan fully built around those ambitions.”
