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Malta – FashionTV Gaming Group offers casino experience with live dealer integration

By William - 14 November 2019

FashionTV Gaming Group has announced that it is partnering up with land-based casinos to create branded casino lounges which are available online for real money play.

FashionTV Diamond Lounge is one of the latest ventures in FashionTV Gaming Group’s portfolio and embodies its ethos of combining real-life luxury with the virtual world of online gaming. This exclusive casino lounge franchise will offer a turnkey ‘hybrid package’ approach to land-based casinos, allowing guests to play inside the luxurious FashionTV branded lounges located within the casino. Packages include bespoke branded furniture and casino equipment, as well as lavish design, décor, catwalks, FTV Screens and a number of other elements that FashionTV is renown for.

Additionally, this real-life Fashion TV casino experience is replicated as a premium online game by means of high-tech digital streaming equipment. This dual experience offers casino lounges, and the casino that hosts them, an additional growth engine through online gameplay that replicates the glamor of the offline experience, all from the comfort of the players home.

Aviva Banner, Head of Media at FashionTV Gaming Group, commented: “Imagine walking into a land-based casino, being welcomed into an exclusive FashionTV Diamond Lounge casino area and being invited to play in a premium FashionTV lifestyle setting. It’s a dream come true, you’ve got a catwalk, FashionTV models, dazzling screens and a general feel of glamour and fashion.

“Decide to head back? Pick up just where you finished off when you get home, interact with the same live dealers and get the same land based FashionTV experience you had at the casino. It’s all about taking the charm of the real-life experience and converting that into a superior online gaming experience.”

Live Casino is one of the fastest growing segments of online gaming. Players enjoy the interaction with other players and live casino dealers with the peace of mind in knowing that they’re playing at a casino with a reputable and trusted brand.

Ms. Banner added: “By taking an already established and reputable land-based casino and adding a new area with a look and feel of FashionTV luxury and excellence, we’re able to provide an identity that extends itself across both the real and virtual worlds, offering increased value to our players and partners.”

The FashionTV Diamond Lounge will seek to branch out its operations over the coming year by giving reputable land based operators the opportunity of offering FashionTV branded games, tables, and live dealers, as well as the chance to engage in a number of cross-marketing endeavours including FashionTV branded lifestyle events, tournaments, gala nights, international FashionTV parties and more.

Ms. Banner concluded: “By applying a unique B2B sublicensing model to the powerful FashionTV brand, FashionTV Gaming Group enables software providers and operators to build and run their own FashionTV-branded games and websites, as well as rolling out a series of branded casinos, live dealers, sports betting sites, bingo, lotto, social games and other gaming verticals.”