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Malta – FrankFred seeks to improve retention via Enteractive agreement

By - 18 March 2021

Enteractive has penned a partnership with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino.

Frank & Fred Casino, co-founded by iGaming entrepreneurs Douglas Roos and Simon Jernstrom, started reactivation campaigns with Enteractive in February to begin one-to-one player calls for its leading casino brand, Frank & Fred Casino, across markets including Sweden, Finland, Germany, Ireland, Canada, and New Zealand.

In March, the activity was expanded to include NRCs for the same markets. In the first month of activity, Enteractive delivered an overall conversion rate of 35 per cent.

Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to integrate their player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.

“Enteractive’s innovative approach to player personalisation is both unique and well-established. We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach,” commented Douglas Roos, co-founder at FrankFred.

Simon Jernstrom, FrankFred co-founder, said: “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our user base.”

Andrew Foster, Enteractive Director of Business Development, added: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players.”

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