Interactive

Malta – G.Games joins Relax Gaming’s partnership programme

By William - 27 February 2020

Relax Gaming has signed a new agreement with games developer G.Games. The agreement is part of Relax Gaming’s Powered By partnership programme and offers G.Games access to its distribution network and operator partners, including major brands such as Kindred and Lifland.

G.Games was formed in October 2018 following the merger of London-based games supplier Gamevy and its German counterpart Gluck. The company now has a strong portfolio with a broad offering of scratch cards, single-player bingo and keno.

G Chief Commercial Officer, Helen Walton, explained: “Customers have been urging us to integrate with Relax for several years. It’s been very clear to us that Relax has a magic recipe for making customers happy – and that means we’re absolutely delighted to be delivering our content via its platform and making those same customers even happier.”

The partnership adds another brand to Relax Gaming’s Powered By partner base as it continues to sign platform-to-platform agreements with suppliers and enhance visibility with operators. Relax Gaming now boasts a portfolio of over 1000 casino titles, including content from its proprietary collection as well as specially curated integrated content from Silver Bullet studio partners and Powered By suppliers.

Simon Hammon, Relax Gaming’s CPO, commented: “G.Games has been on a home-run since it merged in 2018, developing unique content that appeals to a broad range of player demographics and performs well in multiple markets. We see great potential in the mutual benefits of this partnership and look forward to offering its games to our integrated customers, boosting our portfolio with titles that will attract new audiences.”