Interactive

Malta – Gaming Realms seals Pariplay integration agreement

By William - 8 December 2021

Pariplay has signed a deal to add Gaming Realms products to the Fusion aggregation platform.

The agreement will see Gaming Realms, the developer and licensor of mobile-focused gaming content, distribute its Slingo content to markets worldwide through Pariplay’s solution.

Shivan Patel, Commercial Director at Pariplay, outlined: “We believe that we best serve our operator partners by offering them the widest possible range of content, designed to appeal to a large breadth of player demographics.

“This deal with Gaming Realms provides our Fusion platform with content that is carefully designed with mobile devices in mind, cleverly leveraging IP and brands to deliver innovative and engaging new styles of games that I know will be a firm hit with customers around the world.”

Through its IP and brands, Gaming Realms brings together media, entertainment and gaming assets within new game formats. Pariplay’s Fusion aggregation platform features thousands of titles from games developers and a suite of back-office conversion and retention tools.

The content deal is the latest in a string of new partnerships that have been announced recently by Pariplay, as it furthers its growth in regulated markets globally, including in the United States.

Gareth Scott, Commercial Director of Gaming Realms, said: “The integration with Pariplay supplements existing routes to market, while strengthening our strategy for regulated jurisdictions.

“The growing reputation of Slingo and its unique gameplay continually drives player demand. We’re humbled to have several sponsor operators go live immediately, including through Aspire Global, and look forward to onboarding further operators over the coming weeks.”