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Malta – GiG extends contract with Betsson

By - 14 February 2022

Gaming Innovation Group has signed an extension to the long-term agreement with Betsson Group for the provision of platform and managed services, which include customer service and full business operations across multiple territories.

The contract extension is for an additional three years taking the term of the contract to Q4 2025. The agreement includes the brands Rizk, Guts, Kaboo and Thrills for whom GiG will provide managed services to Betsson for support of operations and deliver several new growth market entries.

Richard Brown, GiG CEO, commented: “We are extremely pleased to extend our partnership with Betsson Group for the coming years. It has been a key internal target as part of our transition into a pure B2B focus over the last 18 months.

“The partnership will support and help to drive the two businesses’ growth in existing and new markets, increasing the diversification and market opportunities for both Betsson and GiG.”

In connection with the sale of its B2C business in April 2020, GiG entered into an agreement with Betsson for the provision of GiG’s iGaming platform technologies to power these brands for a period of 30 months. The agreement is based on a revenue share model and the contract term is now extended until October 2025.

“We are delighted to have extended our agreement with GiG for an additional period of three years,” added Andrew Valenzia, Zecure Gaming Commercial Director. “As a platform provider, GiG will be a key part of our road map for growth, and I am very confident in their ability to fuel our development in new and existing markets.”

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