Interactive

Malta – GiG partners with Rootz for marketing compliance tool

By Lewis - 23 December 2020

GiG has signed an agreement with Rootz for its marketing compliance tool, GiG Comply.

GiG’s automated marketing compliance tool can be tailored to cover market-specific legislation and advertising standards. This allows operators to ensure that affiliates are aligned with their brand and responsible gaming requirements.

The self-serve solution scans thousands of web pages for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions.

GiG’s compliance solution will help to ensure that Rootz remains in control of their marketing campaigns, allowing them to remain a step ahead when it comes to meeting regulation requirements and identifying potential breaches.

Jonas Warrer, Managing Director of GiG Media, said: “We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy. GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their licence.”

Matti Metsola, Chief Legal & Compliance Officer of Rootz, added: “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”