Interactive
Malta – GiG signs platform agreement with Bet Seven Online
By Lewis - 26 October 2020
Gaming Innovation Group has signed a long-term agreement with Bet Seven Online Ltd for the provision of GiG’s platform, frontend development and managed services to launch its first brand, SuperSeven. The agreement is based on a fixed fee model and has a duration of a minimum of three years with an automatic extension for an additional two plus one year.
Bet Seven Online Ltd. is a privately owned company operated by a team that has achieved success in both offline and online casino operations. The company’s first brand, SuperSeven, will be launched with the aim of providing an instant, immediate and meaningful reward engine alongside a quality level of service to its customers. SuperSeven will look to utilise elements of gamification that enhances the core gameplay whilst allowing customers to use their skills and perception to win prizes for themselves and others.
The casino offering is expected to launch in H1 2021, and the partnership is expected to make a positive contribution to GiG’s revenues from H2 2021 onwards. SuperSeven will be operating under their own licence.
Christopher de Lima, Chief Executive Officer of Bet Seven Online, commented: “I am so very pleased with the process in working with GIG who are clearly the best platform for our requirements. Recruiting Tim Parker as Chief Operations Officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.”
Tim Parker, Chief Operations Officer for Bet Seven Online, added: “We had a very specific product aim and end-user experience in mind when we started to search the market for a platform. It became clear very early on that GiG could provide not only the platform but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace. I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market-leading position.”
Richard Brown, Chief Executive Officer of GiG said: “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values. I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand. We are looking forward to a long term and successful relationship with our new partner.”
