Interactive

Malta – Glitnor Group acquires KaFe Rocks

By William - 21 February 2022

Glitnor Group, the igaming operator and games provider, has acquired affiliate KaFe Rocks Ltd for an undisclosed sum.

As part of the takeover, KaFe Rocks Co-founder Feda Mecan will join the Glitnor board of directors while CEO Simon Pilkington will join the Glitnor Group executive management team. The day-to-day management of KaFe Rocks will continue in its current format.

Glitnor Group CEO, David Flynn, said: “Glitnor is not shy about its ambitions to become a leading igaming group and the acquisition of KaFe Rocks and our move into the lead generation space is evidence of this.

“In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group.

“I look forward to working closely with Simon, Feda and the entire KaFe Rocks team of 170 Rocketeers as we further expand Glitnor Group’s Total Addressable Market across the iGaming and Sportsbook value-chain, offering reputable iGaming products and services around the world.”

KaFe Rocks is an iGaming affiliate with multiple Power Affiliate top 10 rankings. The company is based in Malta with a global portfolio of assets, diversified over more than 10 markets, with flagship brands including time2play.com, and USCasinos.com that sit alongside their own previous acquisition and key asset, Online-slot.co.uk.

The acquisition complements Glitnor Group’s B2C business which currently includes online casino brands Lucky Casino and Gambola. The company is also expanding its B2B business through its casino content supplier, Swintt.

KaFe Rocks CEO, Simon Pilkington, added: “I’ve been hugely impressed with the leadership team at Glitnor and am massively excited for what the future holds for both KaFe Rocks and the Glitnor Group.

“Since initial talks began, it’s been clear that both companies share a vision for growth, but that they also value the people driving it and believe in developing a culture where people can thrive.

“The trust that they are showing in us to continue being KaFe Rocks is gratefully received and I’m extremely driven to deliver the results that will help the new group achieve its goals.”

Co-founder and Chairman of KaFe Rocks, Tim Tepass, commented: “At the heart of KaFe Rocks’ success is its people; for us as the owners of KaFe Rocks it’s been imperative that we look to accelerate growth through finding the right people to work with going forwards, and in David and his fantastic team at Glitnor Group we are adamant we’ve found just that.

“In Glitnor Group, we know that the future of KaFe Rocks and its Rocketeers is in great hands, and I look forward to being able to lend our experience and desire to help drive Glitnor forward to a level of growth that we fully believe in and support.

“We have a shared belief in creating products that are for the user, and I know that together, Glitnor will build on its already impressive progress.”