Skip to Content


Malta – Groove Gaming hit the sweet spot with ALEA Gaming

By - 10 December 2018

Energetic aggregator Groove Gaming has signed a deal with ALEA and its crown jewel brands SlotsMillion and LadyLucks.

ALEA has created the world’s ¬first real-money virtual reality casino, SlotsMillion, with the brand extension SlotsMillion VR. They are the ¬first online casino to take existing games from developers like NextGen, Microgaming and NetEnt, re-imagine them in VR, and build around them a social and immersive 3D environment; and to take popular 2D games and inject them into cabinets in a virtual reality playground.

The core of Groove Gaming’s highly differentiated offering is selecting the highest-quality content to set themselves apart and to drive player-engagement for clients. Groove Gaming has established a world-class portfolio of over 1500 HTML5 slots and other games from leading games makers, including Mr. Slotty, GameArt, Leap Games Studios, Iron Dog, Play’nGo, Betsoft, Playson, Extreme Live Gaming, Merkur, Spinomenal, Habanero, Fugaso and Evoplay, amongst others. The Groove Gaming team are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.

Groove Gaming has a team of experienced gaming professionals working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay and now ALEA, amongst others. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.

SlotsMillion co-founder Alexandre Tomic said: “The variety of games we have on SlotsMillion makes the brand unique and we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players, and that involves offering high-quality games from top providers, which is why we sealed this deal with Groove Gaming.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.”

Please share!

Related Stories