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Malta – Helio Gaming launches live lottery

By - 2 August 2019

Helio Gaming has boosted its product portfolio with the launch of its own live lottery draws.

The new service gives players the chance to win exciting jackpots of up to EUR 50,000 from draws broadcast every three minutes throughout the day and night.

Helio’s latest offering allows players to buy unlimited tickets as well as interact with its hostesses via a live chat facility.

Richard Mifsud, CEO of Helio Gaming, said the hostesses would add a touch of glamor to the studio.
He said: “We are delighted to launch our live lotteries and are confident that it will be a great addition to operators in a wide variety of markets. As we have seen from live casino, players love the interaction they get with hostesses and the excitement generated from a live event – particularly when there are life-changing sums of money available every few minutes.

“Not only is it a great standalone product, it is also hugely complementary to existing sportsbook and casino sites and can be a great acquisition and retention tool.”

Helio’s range now boasts the Hero family of high-frequency, customisable lottery games, as well as betting on some of the world’s biggest state-run lotteries and Live lotteries making it a unique complete lottery solution.

The products are proven to enhance player acquisition and retention and help operators to cross-sell attainable jackpots to both casino and sportsbook customers.

Helio’s launch follows the news that it has signed a new content-based deal with BetConstruct’s B2C online sportsbook and gaming brand, Vbet.

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