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Malta – Kaizen Gaming pens content agreement with BETER

By - 31 October 2023

BETER has added Kaizen Gaming to its roster of partners in a deal supported by Betbazar, the global B2B iGaming marketplace.

As per the partnership, Kaizen Gaming will receive access to BETER’s esports and sports content, inclduing the Setka Cup table tennis and ESportsBattle tournaments with additional disciplines to be added soon.

BETER provides its sports and esports tournaments with 24/7 live streaming and covers over 44,000 monthly events. It combines up-to-the-minute live data and odds to provide an immersive, exciting betting experience that is unparalleled within the industry.

Gal Ehrlich, CEO at BETER, commented: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.

“We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”

Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming, added: “Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers.

“BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.“

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