Malta – kwiff and Xtremepush collaborate on new strategic CRM partnershipBy Phil - 15 March 2023
kwiff, the super-charged betting service, has signed an enhanced CRM partnership agreement with omnichannel and CDP experts Xtremepush.
A preliminary deal was struck with Xtremepush in September 2022, and this extension gives kwiff complete access to all the capabilities of the provider’s Omnichannel Customer Engagement and CDP Platform. kwiff’s proprietary platform will be leveraged for a deep integration which includes seamless synchronisation with its renowned Reward Hub that gives players an enhanced experience.
The Xtremepush interface permits a holistic overview of player behaviour that adds momentum to kwiff’s mission of having a fully automated, responsive and personalised player communication offering. This works across marketing and operational levels, while simultaneously taking player experience up another level at every point of their lifecycle.
kwiff’s engagement and retention strategy is executed by communicating with players through personalised, real-time messaging via email, SMS, push notifications and a selection of other channels.
kwiff’s CEO, Charles Lee, commented: “After much in-depth competitor research Xtremepush came out as the clear provider of choice as they share our personalisation philosophy. It is a tool that is not just suitable for our needs today, but for what we hope will be many years to come, and will allow us to fully realise our vision for player communications.”
Rob Pryce, Chief Revenue Officer said: “We’re delighted to be deepening our strategic relationship with kwiff. The Xtremepush platform’s advanced real-time data ingestion and communication suite is a natural complement to kwiff’s proprietary technology. We’re looking forward to working with kwiff to further integrate our technologies and provide their players with the most personalised and rewarding gaming experience in the space.”