Malta – Live Lounge launches affiliate programme with Income AccessBy Phil - 15 July 2016
Live Lounge, a Malta-based online casino operator catering to the Scandinavian market, has announced the launch of an affiliate programme for its live casino brands Live Lounge and Sir Jackpot in partnership with Income Access, a technology and digital marketing firm specialising in the global iGaming industry.
The Live Lounge affiliate programme has integrated Income Access’ affiliate management software and will be supported by the company’s proprietary Ad Serving technology.
Licensed and regulated by the Malta Gaming Authority, Live Lounge is the first dedicated live casino serving the Nordic market. Live casino is the fastest growing gambling segment among players in the region, and Live Lounge provides them with a wide range of live casino options from leading game providers such as Evolution Gaming, NetEnt and Quickspin. The brand also boasts an array of popular slots and conventional table games such as American and European roulette as well as various versions of baccarat and blackjack.
New players with Live Lounge will be eligible for an enticing welcome package worth €750, and can earn up to €250 bonus on their first three deposits. Live Lounge also offers 10% cashback every week on its live casino options.
Live Lounge Ltd. has also recently launched a sister brand, Sir Jackpot. This state-of-the-art online casino with a live-dealer focus provides players with a number of exciting slots, table games and video poker, as well as live casino versions of blackjack, baccarat, roulette and other games.
The launch of the new Live Lounge affiliate programme on the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ award for the last four years straight, will allow affiliates to begin promoting these two cutting-edge brands. New affiliates are offered a 35 per cent net revenue share commission structure, and can also negotiate custom rates. Live casino players spend 40 per cent more than regular online casino players, making this programme a potentially lucrative option for affiliates.
“Live Lounge is an exclusive gambling society focusing on live casino,” said Simon Högberg, CEO of Live Lounge. “The efficiency and strong reputation of the Income Access platform makes it the perfect tool to help us solidify our leadership in the fast-growing, high-return Nordic live casino market.”
The Live Lounge affiliate programme will be managed by Live Lounge’s in-house affiliate team of experienced affiliate managers. The team will be able to develop targeted affiliate marketing strategies using Income Access’ Ad Serving tool.
“We are excited to be partnering with Live Lounge for the launch of their new affiliate programme,” said Nicky Senyard, founder and CEO of Income Access. “Live Lounge’s impressive products and live casino focus places them in a strong position when it comes to acquiring players in Scandinavia, and we look forward to supporting their growth in this important iGaming market as it continues to evolve.”